Aggregator is a four-day festival that is held in key locations throughout the city of Rome, showcasing contemporary music and art from a diverse range of artists. Organized by Stochastic Resonance in collaboration with Master in Sonic Arts of the University of Rome 'Tor Vergata' and Conservatorio di Musica di Roma 'S. Cecilia', Aggregator aims to offer an inclusive overview of the latest trends in contemporary music and art.
To develop the visual identity for Aggregator - Rome Contemporary Electronic Arts Festival, we took a comprehensive and informed approach to the design process. We developed a minimalistic design, using clean lines and clean typography to emphasize the festival's contemporary and experimental nature. The developed graphics reflected the festival's focus on aggregation and collaboration, and used a carefully chosen color palette to evoke a sense of modernity and sophistication.
This logo and color scheme formed the basis for all of the festival's marketing materials, including posters, flyers, and social media graphics. Each design element was carefully curated to reflect the festival's dynamic and diverse lineup, while maintaining a cohesive and streamlined visual identity.